Shakira and Jennifer Lopez are no strangers to commanding the stage, selling out arenas for thousands of fans and grossing big bucks every tour stop. But this past Sunday, the two performed for their biggest crowd to date as they took the stage for the coveted Super Bowl halftime show—and didn’t get paid zilch a cent for it.
It’s not unusual for Super Bowl performers to basically perform for free. According to Forbes, they do walk away with something called union scale, which is “a fraction of the six- and seven-figure sums these acts have banked on a nightly basis.”
Shakira and J. Lo’s performance did have all those lights, two different stages, outfit changes, and guest appearances from fellow Latin stars Bad Bunny and J Balvin. The NFL will be footing the bill for all that, hence the technically free performance. In addition to having production costs covered, performing in front of millions of people grants the singers exposure, which could turn into music streams and downloads (because getting “Hips Don’t Lie” and “Get Right” out of your head post-Super Bowl might be a little tricky).
Forbes reported that following Justin Timberlake’s 2018 Super Bowl performance, there was a 214% spike in his Spotify stream. The year before that, 2017 Super Bowl performer Lady Gaga’s album Joanne returned to the Billboard 200 chart following its released months earlier in October.
It’s a win-win situation for everyone.