Toronto Based Brand
On why the brand which recently launched a luxe new scarf – has introduced the partnership, president and creative director.
Bojana Sentaler said in a release
“Raising awareness for our clients and followers of just how important forests are for a green and healthy future is very important to me.”
“The health of our ecosystems, economies and communities are heavily impacted by the health of our forests and I want to help lead the charge for change and grow healthy forests for the future.”
In a personal note shared via the brand’s website, the designer noted how she has reconnected to nature over the past few months and the impact that has had.
“While I have always enjoyed being outdoors, it is over these past few months that by rediscovering the forest.
I have consciously become aware of everything that our earth gives us. And just how little we give back.” Sentaler calls her interactions with nature “green therapy” adding.
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“Sitting in the forest, feeling the sun warm my skin. Listening to the music of the wilderness, and taking deep breaths of cool fresh air, it occurred to me what a difference one tree makes.
A tree is a symbol of hope. A tree creates oxygen. A tree improves water quality. A tree creates habitat for wildlife. And most importantly, a tree absorbs carbon, a key component in fighting the effects of climate change.”
Wanting to ensure that future generations also get to experience a green planet is the driving force behind the new initiative. “The time to act is now,” Sentaler writes. “Alone, we are just one tree. But together, we are a forest. And together we can help create the forests of the future.”