“Don’t Stop Now”: Nike’s Joyful, Empowering “Victory Swim” Ad Is Giving Us Goosebumps


It was last year that Nike debuted the Victory Swim collection, featuring full-coverage swimsuits and hijabs to help make swimming more inclusive. Now, just over a year after the collection debuted, Nike dropped a new Victory Swim ad that has feeling chills in the best possible way.

The ad starts by showing a mom teaching her daughter how to swim, telling her, “On the count of three, hold your breath. Ready?” When she dunks, the camera starts cutting between dozens of different women diving into pools, strapping into scuba gear, surfing the waves, and rowing along the water, showing all the places you can go and things you can experience when you learn to take that first plunge. As the daughter swims away on her own, her mom has three words of encouragement: “Don’t stop now!” Turn on the subtitles and watch the empowering ad above.

Products You May Like

Articles You May Like

Selena Gomez on Reclaiming Her Story After Her Mental Health Journey Was “Twisted”
Indigenous Activist Sarain Fox Stars In Sephora Canada’s New Holiday Campaign
10 Minutes of Yoga During My Lunch Break Has Been Game-Changing For My Concentration
My Baby Sister Lisa Did a Terrible Thing. We Shouldn’t Kill Her For It.
Toronto-based Brands Hania Kuzbari and Narces Are Doing a Holiday Pop-up

Leave a Reply

Your email address will not be published. Required fields are marked *