This Serum is Sold Once Every Five Seconds – Here’s Why

Fashion

Discover why Clarins Double Serum is worth the hype.

Plain and simple, applying a great serum will make the biggest difference when it comes to overhauling your complexion because serums are designed to deliver high concentrations of specific active ingredients. They’re also formulated with smaller particles that can penetrate the skin on a deeper cellular level, which means they work faster and more effectively. There’s constantly a flood of new serums hitting the market that make big promises. But there are a few excellent formulas that breakthrough all the noise for one key reason: they work. Enter, Clarins Double Serum.

With a 35-year track record and cult following to boot – one bottle of Clarins Double Serum is sold every five seconds around the globe – this serum envelops skin with a soothing blend of plant actives that make skin soft, hydrated and radiant.

We spoke with Clarins’ Responsible Innovation Director, Marie-Hélène Lair, to learn about what sets Clarins Double Serum apart from all the other serums on the market.

It’s a two for one

This complete age control concentrate is made up of 21 unique plant extracts housed in two power-packed anti-aging serums. Two separate chambers dispense a hydric serum and lipidic oil to mimic the skin’s composition which is 70% water and 30% oil. “Not all plants are soluble in lipids or in water, which is why we have two bottles in one,” says Lair. The separate chambers also stop the ingredients from mixing and destabilizing. Lair compares the design to a vinaigrette: they would separate if they were mixed together. So, to “preserve the integrity” of the fat-soluble and water-soluble ingredients they’re encased in their own formula.

Launched in 1985, Clarins Double Serum may be considered an “old millennial” but as science, innovation and new breakthroughs in ingredients have been discovered, the formula has evolved with the times. Now, in its eighth generation, it has added turmeric, which is applauded for its active anti-aging properties while also delivering topical benefits including reducing oxidative stress and photoaging. Other notable ingredients include marsh samphire, which reduces the loss of water that passes from inside the body through the epidermis to the surrounding atmosphere. There’s also Mary’s thistle and cocoa, which have powerful antioxidant and anti-inflammatory properties, while teasel is said to boost radiance.

clarins double serum
Photograph courtesy of Clarins

It’s a multi-tasker that does it all

Clarins Double Serum is rich in antioxidants (such as edelweiss and ginger) that help skin fight all those nasty free radicals – or as Lair refers to them: the bad guys. “The bad guys are highly reactive molecules that can cause damage to different components in cells and for the skin that means causing premature aging, dehydration and wrinkles,” she says. Antioxidants neutralize free radicals by giving up some of their own electrons. In making this sacrifice, they create a natural “off” switch for the free radicals which breaks the chaotic chain reaction which can lead not only to premature aging but irritation and inflammation, too. The best part of the elixir: It doesn’t take long to see results. The serum delivers firmer, smoother and more radiant skin in just 7 days. Even better news? After just one use you’ll get instant gratification with skin looking brighter and dewier.

Don’t wait till you’re older

Two things you should start doing in your 20s are starting a RRSP and committing to an anti-aging plan of attack. “I think early to mid-twenties is a great age to start. The sooner the better!” says Lair. Her belief is it’s easier to prevent than to treat signs of aging – and the perfect place to start is with Clarins Double Serum. “Whatever generation, ethnicity, gender and skin type – it’s really the ideal serum for everybody,” says Lair.

The bottle has a dial that allows you to control the dosage dispensed. “Younger [skin] can just use the small drop setting and it can be increased to the larger drop according to your age and your skin’s needs,” she says. Regardless of your age, if you have dry skin you may want to go for the larger drop setting. The serum, which has a pleasant botanical scent, is mild enough to use on your face and neck both morning and night and a major bonus is that it doesn’t pill under moisturizer or makeup.

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